Hospitality sales and advertising

著者

• Abbey, James R.
• American Hotel & Motel Association. Educational Institute

書誌事項

Hospitality sales and advertising

James R. Abbey

Educational Institute, American Hotel & Motel Association, c1998

3rd ed

• pbk.

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA47417938
• ISBN:
  • 0866121749
• LCCN: 98016675
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lansing, Mich.
• ページ数/冊数: xiii, 715 p.
• 大きさ: 23 cm
• 分類:
  • LCC : TX911.3.M3
  • DC21 : 647.94/068/8
• 件名:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Advertising -- Hospitality industry
  • LCSH : Market segmentation