Public relations as relationship management : a relational approach to the study and practice of public relations
Author(s)
Bibliographic Information
Public relations as relationship management : a relational approach to the study and practice of public relations
(LEA's communication series)
L. Erlbaum Associates, 2000
- : [pbk]
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Table of Contents
Contents: J.A. Ledingham, S.D. Bruning, Introduction: Background and Current Trends in the Study of Relationship Management. Part I:The State of Organization-Public Relationship Research. G.M. Broom, S. Casey, J. Ritchey, Concept and Theory of Organization-Public Relationships. J.E. Grunig, Y-H. Huang, From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes. J.A. Ledingham, S.D. Bruning, A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management. Part II:Applications of the Relational Perspective. W.T. Coombs, Crisis Management: Advantages of a Relational Perspective. J.A. Bridges, R.A. Nelson, Issues Management: A Relational Approach. S. Lucarelli-DimmickWith T.E. Bell, S.G. Burgiss, C. Ragsdale, Relationship Management: A New Professional Model. L.J. Wilson, Building Employee and Community Relationships Through Volunteerism: A Case Study. D. Kruckeberg, Public Relations: Toward a Global Professionalism. S.D. Bruning, J.A. Ledingham, Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context. Part III:Implications of the Relational Perspective. T.D. Thomlison, An Interpersonal Primer With Implications for Public Relations. E.L. Toth, From Personal Influence to Interpersonal Influence: A Model for Relationship Management. S.A. Esposito, S.C. Koch, "Relationship" and the Evolution of Network News.
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