Writing marketing copy to get results
著者
書誌事項
Writing marketing copy to get results
（Smart strategies series）
Business press, 1999
2nd ed
大学図書館所蔵 件 / 全3件
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該当する所蔵館はありません
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注記
Includes index
内容説明・目次
内容説明
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
目次
- Introduction - what you can expect from this book
- you, the writer
- fundamentals - (1) structure
- fundamentals - (2) style
- writing publicity material
- writing business literature
- writing sales letters
- writing speeches and presentations
- writing advertising copy
- revision
- beyond the blueprints.
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