Everything you need to know about marketing
著者
書誌事項
Everything you need to know about marketing
Kogan Page, 1999
2nd ed.
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内容説明・目次
内容説明
Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
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