Making "pictures in our heads" : government advertising in Canada
著者
書誌事項
Making "pictures in our heads" : government advertising in Canada
（Praeger series in political communication）
Praeger, 2000
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注記
Includes bibliographical references (p. [229]-246) and index
内容説明・目次
内容説明
Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.
目次
Introduction Communication and Government The Rise of Government Advertising in Canada Inside the Idea Factory: The Production of Government Advertisements The Canadian Unity Information Office: Crisis Advertising to Canadians Selling the Patriation of the Constitution Advertising the Goods and Services Tax: An "Uneasy Persuasion" Creating Meaning in Advertising Conclusion: A "Kind of Decent Materialism?" Appendices Bibliography Index
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