The business student writer's manual and guide to the Internet
Author(s)
Bibliographic Information
The business student writer's manual and guide to the Internet
Prentice Hall, c1998
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Note
Includes bibliographical references (p. 311) and index
Description and Table of Contents
Description
This is a supplemental text to all Business courses, including Management, Marketing, Finance, Accounting, Introduction to Business and Business Law courses.
Building students' confidence by helping them become better communicators, this practical text offers effective guidelines in mastering the communications skills necessary to successfully complete course work and qualify for that perfect job after graduation. It also shows how to perform class assignments to the best of their ability, and achieve higher grades in business courses. What makes this book unique is its focus on improvement of communication skills to be applied while in school.
Table of Contents
Introduction: The Many Disciplines of Business.
I. A HANDBOOK OF STYLE FOR BUSINESS.
1. Writing as Communication.
2. Writing Competently.
II. CONDUCTING RESEARCH IN BUSINESS.
3. Organizing the Research Process.
4. Sources of Information.
5. Formats.
6. Citing Sources.
III. SPECIAL BUSINESS WRITING TOOLS AND METHODS.
7. Making Effective Use of Your Personal Computer.
8. Group Project Reports.
9. Oral Presentations.
10. The Internet and the World Wide Web.
IV. WRITING ACROSS THE BUSINESS CURRICULUM.
11. Survey Reports.
12. Business Plans.
13. Marketing Plans.
14. Case Analyses.
15. The Written Requirements of Financial Statements.
References.
Index.
by "Nielsen BookData"
