The focus group guidebook

書誌事項

The focus group guidebook

David L. Morgan

(Focus group kit, v. 1)

Sage Publications, c1998

  • : pbk.

大学図書館所蔵 件 / 17

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示

詳細情報

  • NII書誌ID(NCID)
    BA47533870
  • ISBN
    • 0761908188
  • LCCN
    97021135
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Thousand Oaks, Calif.
  • ページ数/冊数
    xiv, 103 p.
  • 大きさ
    26 cm
  • 分類
  • 件名
  • 親書誌ID
ページトップへ