Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!

著者

• Holtz, Shel

書誌事項

Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more!

Shel Holtz

AMACOM, c1999

注記

Includes bibliographical references (p. 290-295) and index

内容説明・目次

内容説明

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA47538819
• ISBN:
  • 0814479871
• LCCN: 98008580
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 332 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD59
  • DC21 : 659.2/0285/4678
• 件名:
  • LCSH : Public relations -- Computer networks
  • LCSH : Internet (Computer network)