Market-driven management : strategic and operational marketing

Author(s)

• Lambin, Jean-Jacques

Bibliographic Information

Market-driven management : strategic and operational marketing

Jean-Jacques Lambin

St. Martin's Press, 2000

• : cloth

Note

Includes bibliographical references and index

• NCID: BA47575779
• ISBN:
  • 0312231857
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 737 p.
• Size: 26 cm