Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group

Author(s)

• Silverstein, Michael
• Stalk, George

Bibliographic Information

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group

edited by Michael J. Silverstein and George Stalk, Jr

J. Wiley, c2000

Note

Includes bibliographical references and index

Details

• NCID: BA47583992
• ISBN:
  • 047138433X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 227 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Consumer behavior