Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group

著者

• Silverstein, Michael
• Stalk, George

書誌事項

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group

edited by Michael J. Silverstein and George Stalk, Jr

J. Wiley, c2000

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA47583992
• ISBN:
  • 047138433X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 227 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Consumer behavior