@book{ BA4759155X,
  author    = "Montgomery, David Bruce and Yip, George S. and Villalonga, Belen and Marketing Science Institute",
  title     = "Demand for and use of global account management",
  publisher = "Marketing Science Institute",
  year      = "1999",
  series    = "Report / Marketing Science Institute",
  number    = "no. 99-115",
  URL       = "http://ci.nii.ac.jp/ncid/BA4759155X"
}