Managerial economics : economic tools for today's decision makers
著者
書誌事項
Managerial economics : economic tools for today's decision makers
Prentice Hall, c2000
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.
目次
1. Introduction.
2. The Firm and Its Goals.
Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.
3. Supply and Demand.
Appendix 3A: The Mathematics of Supply and Demand.
4. Demand Elasticity.
Appendix 4A: Applications of Supply and Demand.
5. Demand Estimation.
6. Forecasting.
Appendix 6A: Forecasting and the Computer.
7. The Theory and Estimation of Production.
Appendix 7A: The Multiple-Input Case.
Appendix 7B: Expressing the Production Function with the Use of Calculus.
8. Cost.
Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.
Appendix 8B: The Estimation of Cost.
9. Pricing and Output Decisions: Perfect Competition and Monopoly.
Appendix 9A: The Use of Calculus in Pricing and Output Decisions.
10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.
11. Break-Even Analysis (Volume-Cost-Profit).
12. Special Pricing Practices.
13. Capital Budgeting.
Appendix 13A: Calculations for Time Value of Money.
14. Risk and Uncertainty.
15. Government and Industry: Challenges and Opportunities for Today's Manager.
16. Managerial Economics in Action: The Case of the Semiconductor Industry.
Appendix A: Linear Programming.
Appendix B: Statistical and Financial Tables.
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