The scientific foundation of social communication : from neurons to rhetoric
Author(s)
Bibliographic Information
The scientific foundation of social communication : from neurons to rhetoric
Nova Science Publishers, c1999
Available at 1 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The purpose of this book is to review and apply modern findings that provide theoretical, critical, and practical insights into rhetoric's classical canons of invention, arrangement, style, memory, and delivery. Collectively, the still-vibrant canons address persuading, informing, and pleasing audiences, although they also embody many other pedagogical and communication orientated purposes. However, the text is not bound by the canons, because findings are also related to a wide range of contemporary communication doctrines and scholarly perspectives. Hence a postmodernist may benefit from examining how schema theory is useful in explaining the formation of epistemes while a classic scholar can find valuable new insight into how the ancients' mnemonic systems operate. This book is an outstanding research tool with over 1,800 scientific and humanistic sources that are directly related to issue like linguistic relativity, lexical access, symbols and semantic association, argument as movement, decision-making processes, stylistic tools, audience analysis, and a host of other rhetoric and communication issues.
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