Marketing management : a relationship marketing perspective

Author(s)

• Cranfield School of Management

Bibliographic Information

Marketing management : a relationship marketing perspective

Cranfield School of Management

St. Martin's Press, 2000

• cloth

Note

Includes bibliographical references and index

Details

• NCID: BA47616151
• ISBN:
  • 0312231865
• LCCN: 00021419
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 295 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management