Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

Author(s)

• Park, C. Whan
• jun, Sung Youl
• Maclnnis, Deborah J.

Bibliographic Information

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

C. Whan Park, Sung Youl Jun, Deborah J. Maclnnis

（Report / Marketing Science Institute, no. 99-124）

Marketing Science Institute, c1999

Note

"Working paper"--T.p.

Bibliography: p. 47-49

Details

• NCID: BA47676619
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 19 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951