Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City
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書誌事項
Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City
(Report / Marketing Science Institute, no. 99-126)
Marketing Science Institute, c1999
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注記
"Conference summary"--T.p.