Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

Author(s)

• Greyser, Stephen A.
• Root, H. Paul

Bibliographic Information

Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

Stephen A. Greyser and H. Paul Root, editors

（Report / Marketing Science Institute, no. 99-126）

Marketing Science Institute, c1999

Note

"Conference summary"--T.p.

Details

• NCID: BA4767778X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 31 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951