Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

著者

• Greyser, Stephen A.
• Root, H. Paul

書誌事項

Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

Stephen A. Greyser and H. Paul Root, editors

（Report / Marketing Science Institute, no. 99-126）

Marketing Science Institute, c1999

注記

"Conference summary"--T.p.

• NII書誌ID(NCID): BA4767778X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 31 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951