Powerful products : strategic management of successful new product development
Author(s)
Bibliographic Information
Powerful products : strategic management of successful new product development
AMACOM, c2000
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Note
Bibliography: p. 261-263
Includes index
Description and Table of Contents
Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Table of Contents
- Strategic product development
- the genesis of new products
- strategic opportunities - strategic responsibilities
- a strategic understanding of customer needs
- corporate differences and product development
- the new product decision screen
- staffing and development activity
- managing existing products and markets
- analysis of opportunity
- creating the proactive product development system
- experimentations and rapid prototyping
- from pilot production to product retirement - managing the post product development process
- implementing strategic product development. Appendices: decision screen format
- strategic plan format.
by "Nielsen BookData"
