The international handbook of electronic commerce
著者
書誌事項
The international handbook of electronic commerce
Fitzroy Dearborn Publishers, c2000
- : Lib. ed
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内容説明・目次
内容説明
The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical how to guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, email and website addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use.
Among the topics discussed are: what electronic commerce is all about; the Internet and access provider industry; Intranets and Extranets; marketing and advertising; electronic data interchange; electronic banking and payment systems; network security; legal, taxation, and accounting issues of e-commerce.
The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The InternationalHandbook of Electronic Commerce provides readers with a compendium of the latest in current technologies and applications.
目次
About the Authors, What This Book Will do For You, Introduction, Chapter l. WHAT E-COMMERCE IS ALL ABOUT, Chapter 2. THE WORLD WIDE WEB AND E-COMMERCE, Chapter 3. THE INTERNET AND THE ACCESS PROVIDER INDUSTRY, Chapter 4. INTRANETS AND EXTRANETS, Chapter 5. MARKETING AND ADVERTISING, Chapter 6. ELECTRONIC DATA INTERCHANGE, Chapter 7. ELECTRONIC BANKING AND PAYMENTS, Chapter 8. NETWORK SECURITY, Chapter 9. LEGAL ASPECTS OF E-COMMERCE, Chapter 10. TAXATION OF E-COMMERCE, Chapter 11. ASSURANCE SERVICES, Chapter 12. ESTABLISHING A PRESENCE ON THE WEB, Chapter 13. WEB SERVERS, Chapter 14. A REVIEW OF HTML EDITORS, Chapter 15. WEB SITE HOSTING SERVICES, Glossary, Index
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