When cultures collide : managing successfully across cultures : a major new edition of the global guide
Author(s)
Bibliographic Information
When cultures collide : managing successfully across cultures : a major new edition of the global guide
Nicholas Brealey, 2000
2nd ed
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Note
Bibliography: p. [447]-449 and includes index
Description and Table of Contents
Description
The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.
by "Nielsen BookData"
