Marketing plans : how to prepare them, how to use them
著者
書誌事項
Marketing plans : how to prepare them, how to use them
Heinemann, c1984
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注記
Includes index
内容説明・目次
内容説明
Based on practical research in industry, this book describes the marketing planning process, how a thorough marketing audit is carried out, how strategies are evolved and costed, and how aspects such as price, distribution, information systems, and forecasting often get overlooked, yet are an integral part of the marketing plan. Aimed at students following IM Diploma, MBA, BA, BSc Business, Management and Marketing courses and practising marketers in the private and public sectors, is practical and systematic and written in a clear style with many examples and case studies.
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