Low-cost marketing research : a guide for small businesses

Author(s)

• Gorton, Keith
• Doole, Isobel
• Industrial Marketing Research Association

Bibliographic Information

Low-cost marketing research : a guide for small businesses

Keith Gorton and Isobel Doole

Wiley, c1983

Note

"Prepared under the auspices of the Industrial Marketing Research Association."

Includes index

Details

• NCID: BA48109578
• ISBN:
  • 047190077X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester [England] ; New York
• Pages/Volumes: ix, 111 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Small business
  • LCSH : Marketing research -- Great Britain
  • LCSH : Small business -- Great Britain