Marketing research : analysis and measurement

Author(s)

• Chisnall, Peter M.

Bibliographic Information

Marketing research : analysis and measurement

Peter M. Chisnall

McGraw-Hill, c1981

2nd ed

• : Pbk

Note

Includes bibliographical references and index

Details

• NCID: BA48112073
• ISBN:
  • 007084559X
  • 0070841241
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 391 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research