Social research methods : qualitative and quantitative approaches
Author(s)
Bibliographic Information
Social research methods : qualitative and quantitative approaches
Sage Publications, c2000
- : cloth
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Includes bibliographical references and index
Description and Table of Contents
Description
H Russell Bernard, author of the bestselling textbook Research Methods in Anthropology and a world figure in the social sciences, brings to the researcher and the student, the excitement of the research act as never before. The author follows two chapters on the fundamentals of social science and social research by three on preparation, two on interviewing, one on scaling, and two on relative advantages and methods of participative, direct and indirect observation. Six further chapters take the student from the basics of analysis by way of methods for analyzing qualitative data to those for quantitative data analysis, culminating in multivariate analysis, which the author identifies as the key to the most interesting social research of all. Each chapter concludes with key concepts, a summary, exercises and further readings.
Table of Contents
PART ONE: BACKGROUND TO RESEARCH About Social Science The Foundations of Social Research Preparing for Research PART TWO: RESEARCH DESIGN Research Design Experiments and Experimental Thinking Sampling PART THREE: DATA COLLECTION Interviewing Unstructured and Semistructured Structured Interviewing Scales and Scaling Participant Observation Direct and Indirect Observation PART FOUR: DATA ANALYSIS Introduction to Qualitative and Quantitative Analysis Qualitative Data Analysis I Text Analysis Qualitative Data Analysis II Models and Matrices Univariate Analysis Bivariate Analysis Testing Relations Multivariate Analysis
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