Repositioning Asia : from bubble to sustainable economy

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Bibliographic Information

Repositioning Asia : from bubble to sustainable economy

Philip Kotler, Hermawan Kartajaya

J. Wiley (Asia), 2000

  • : cloth

Available at  / 28 libraries

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"Andersen Consulting"

Includes bibliographical references and index

Description and Table of Contents

Description

The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.

Table of Contents

  • BACKGROUND.
  • Understanding the Asian Crisis.
  • TRANSFORMING THE NATIONS.
  • In Search of the Sustainable Economy.
  • Repositioning the Asian Economy.
  • Reshaping Asia's Culture and Vision.
  • REVITALIZING THE COMPANIES.
  • Only the Sustainable Succeed.
  • A Winning Business Strategy Model for Asian Companies.
  • The 3Cs Formula for MNCs.
  • Index.

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