Marketing a service for profit : a practical guide to key service marketing concepts
著者
書誌事項
Marketing a service for profit : a practical guide to key service marketing concepts
（Marketing in action series / series editor, Norman Hart）
Kogan Page, 2000
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This handbook provides a thorough understanding of key service marketing concepts, and how these can be applied to improve turnover, efficiency, and above all, profitability. Addressing the needs of all professional service users, from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service to the right audience with the right approach.
目次
- What is a service?
- what is marketing?
- identifying your target customers
- defining the services you offer
- matching customers to services
- analyzing your capabilities
- positioning and pricing
- promoting
- telesales, customer care and selling
- negotiating
- credit control and aftersales
- managing the market.
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