For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

著者

• Pendergrast, Mark

書誌事項

For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

Mark Pendergrast

Basic Books, c2000

2nd ed., rev. and expanded

タイトル別名

For God, country & Coca-Cola

注記

"Contains the original secret formula and thirty management lessons new to this edition" -- Cover

Bibliography: p. [583]-592

Includes index

内容説明・目次

内容説明

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA48444903
• ISBN:
  • 0465054684
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 621 p.
• 大きさ: 24 cm