Building models for marketing decisions

Author(s)

• Leeflang, P. S. H.

Bibliographic Information

Building models for marketing decisions

by Peter S.H. Leeflang ... [et al.]

（International series in quantitative marketing）

Kluwer, c2000

• : hbk
• : pbk

Note

Includes bibliographical references (p.579-615) and indexes

Details

• NCID: BA48521629
• ISBN:
  • 0792377729
  • 079237813X
• LCCN: 00024988
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 645 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.135
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management -- Decision making -- Mathematical models
  • LCSH : Marketing -- Mathematical models
• Parent Bibliography ID:
  • BA0685130X