Marketing information products and services : a primer for librarians and information professionals

Author(s)

• Jain, Abhinandan K.
• International Development Research Centre (Canada)

Bibliographic Information

Marketing information products and services : a primer for librarians and information professionals

editors, Abhinandan K. Jain ... [et al.].

International Development Research Centre, 1999

• pbk.

Note

Published also in Asia by Tata McGraw-Hill.

Details

• NCID: BA48726789
• ISBN:
  • 0889368171
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ottawa
• Pages/Volumes: xix, 462 p.
• Size: 23 cm.
• Classification:
  • LCC : HF5415.124.M27
• Subject Headings:
  • CSHE : Information services -- Marketing
  • CSHE : Information resources -- Marketing
  • CSHE : Marketing -- Management