How to win customers in the digital world : total action or fatal inaction

著者
    • Dunn, Al
    • Hoogeweegen, Martijn
    • Cameron, Nancy Foy
    • Weesing, Thomas
書誌事項

How to win customers in the digital world : total action or fatal inaction

Peter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron and Thomas Weesing

Springer, c2000

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注記

"Making every activity -customer activity- through complete communication"

Includes bibliographical references and index

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