The art of cause marketing : how to use advertising to change personal behavior and public policy
著者
書誌事項
The art of cause marketing : how to use advertising to change personal behavior and public policy
NTC Business Books, c2000
大学図書館所蔵 全5件
注記
Includes bibliographical references (p. 305) and index
内容説明・目次
内容説明
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
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