The entertainment economy : how mega-media forces are transforming our lives
著者
書誌事項
The entertainment economy : how mega-media forces are transforming our lives
（Penguin business）
Penguin Books, 2000
- : pbk
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注記
Includes index
"First published in the USA by Random House 1999" -- t.p. verso
内容説明・目次
内容説明
As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.
目次
- You are now entering the entertainment zone
- hedonies - the fun-focused consumer
- the e-factor - there's no business without show business
- the battle for your attention
- Mogul Kombat - the struggle for world domination
- breakout - the genesis of a phenomenon
- "enteractivity" - the Internet and reality
- brand empires
- and now, a word from our sponsors
- the view from tommorow.
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