The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending
Author(s)
Bibliographic Information
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending
NTC Business Books, c2000
Available at 14 libraries
Note
Includes bibliographical references and index
At head of title: "American Marketing Association"
Description and Table of Contents
Description
Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
by "Nielsen BookData"