The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending

著者

• Clark, Shawn

書誌事項

The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending

Shawn Clark

NTC Business Books, c2000

注記

Includes bibliographical references and index

At head of title: "American Marketing Association"

内容説明・目次

内容説明

Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)

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詳細情報

• NII書誌ID(NCID): BA48815889
• ISBN:
  • 0658000063
• LCCN: 99038467
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill
• ページ数/冊数: xiii, 207 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC21 : 658.8/02
• 件名:
  • LCSH : Marketing -- United States -- Management