Market segmentation : conceptual and methodological foundations
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Bibliographic Information
Market segmentation : conceptual and methodological foundations
(International series in quantitative marketing)
Kluwer Academic Publishers, c2000
2nd ed
Available at / 27 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-618//2081000096241
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Note
Includes bibliographical references (p. [345]-370) and index