Handbook of marketing and society

Author(s)

• Bloom, Paul N.
• Gundlach, Gregory T. (Gregory Thomas)

Bibliographic Information

Handbook of marketing and society

Paul N. Bloom, Gregory T. Gundlach, editors

Sage, c2001

Note

Includes bibliographical references and index

Details

• NCID: BA49052330
• ISBN:
  • 0761916261
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif. ; London
• Pages/Volumes: xxii, 543 p.
• Size: 27 cm
• Subject Headings:
  • LCSH : Social marketing