Marketing strategy : a global perspective

Author(s)

• Stauble, Vernon R.

Bibliographic Information

Marketing strategy : a global perspective

Vernon R. Stauble

（The Dryden Press series in marketing）

Dryden Press, c2000

Note

Includes bibliographical references and indexes

Details

• NCID: BA49154115
• ISBN:
  • 003026216X
• LCCN: 99064648
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xxii, 451 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03762950