Marketing management support systems : principles, tools, and implementation

Author(s)

• Wierenga, B.
• Bruggen, Gerrit Harm van

Bibliographic Information

Marketing management support systems : principles, tools, and implementation

Berend Wierenga, Gerrit van Bruggen

（International series in quantitative marketing）

Kluwer Academic Publishers, c2000

Note

Bibliography: p. [303]-323

Includes indexes

Details

• NCID: BA49197548
• ISBN:
  • 0792386159
• LCCN: 00026770
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiv, 341 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0685130X