Effective marketing : creating and keeping customers

著者

• Zikmund, William G.
• D'Amico, Michael

書誌事項

Effective marketing : creating and keeping customers

William G. Zikmund, Michael d'Amico

South-Western College Pub., c1998

2nd ed

• : alk. paper

注記

Includes bibliographical references (p. 523-529) and indexes

• NII書誌ID(NCID): BA49213349
• ISBN:
  • 0538878487
• LCCN: 97030024
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati, Ohio
• ページ数/冊数: xxxii, 555 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Export marketing