Effective small business management : an entrepreneurial approach
著者
書誌事項
Effective small business management : an entrepreneurial approach
Prentice Hall, c2000
6th ed
- hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual.
Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters *Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully *NEW - Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout *NEW - Expands coverage on the multicultural nature of entrepreneurship *NEW - Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); etermining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities - with practical advice on how small companies can crack international markets *NEW - A case supplement offers 7 new comprehensive cases (with teaching notes).
This supplement is shrink-wrapped free with the text *NEW - Includes 80% new examples and 80% new boxed features
目次
I. THE CHALLENGE OF ENTREPRENEURSHIP. Entrepreneurs: The Driving Force Behind Small Business. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. Strategic Management and the Entrepreneur. Choosing a Form of Ownership. Franchising and the Entrepreneur. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS. Creating the Marketing Plan. Creating the Financial Plan. Managing Cash Flow. Crafting a Winning Business Plan. IV. MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE. Pricing for Profit. Creative Use of Advertising and Promotion. International Opportunities for Small Business. V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS. Sources of Equity Financing. Sources of Debt Financing. VI. LOCATION AND LAYOUT: KEY CRITERIA. Location, Layout, and Physical Facilities. VII. CONTROLLING THE SMALL BUSINESS: TECHNIQUESFOR ENHANCING PROFITABILITY. Purchasing, Quality Control, and Vendor Analysis. Managing Inventory. Using Technology to Gain a Competitive Edge. VII. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE. Staffing and Leading a Growing Company. IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION. Management Succession and Risk Management Strategies in the Family Business. Ethics, Social Responsibility, and the Entrepreneur. The Legal Environment: Business Law and Government Regulation. Appendix: Nature's Oven Business Plan Index Photo Credits.
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