Integrated marketing communications : the holistic approach

Author(s)

• Yeshin, Tony
• Chartered Institute of Marketing

Bibliographic Information

Integrated marketing communications : the holistic approach

Tony Yeshin

Butterworth Heinemann, 1998

Note

The Chartered Institute of Marketing/Butterworth-Heinemann marketing series

"Student" - Cover

Includes bibliographical references and index

"Published in association with the Charted Institute of Marketing"

Details

• NCID: BA49241515
• ISBN:
  • 0750619236
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xi, 354 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing