Integrated marketing communications : the holistic approach

著者

• Yeshin, Tony
• Chartered Institute of Marketing

書誌事項

Integrated marketing communications : the holistic approach

Tony Yeshin

Butterworth Heinemann, 1998

注記

The Chartered Institute of Marketing/Butterworth-Heinemann marketing series

"Student" - Cover

Includes bibliographical references and index

"Published in association with the Charted Institute of Marketing"

• NII書誌ID(NCID): BA49241515
• ISBN:
  • 0750619236
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: xi, 354 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 658.802
• 件名:
  • LCSH : Communication in marketing