Marketing professional services : practical approaches to practice development
Author(s)
Bibliographic Information
Marketing professional services : practical approaches to practice development
Kogan Page, 1999
2nd ed
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Note
Includes index
Published in association with The Institute of Directors
Description and Table of Contents
Description
The author of this text takes the reader step by step through successful marketing strategies and techniques. He explains how best to gain a competitive edge in the professional service sector and develop new business and customers.
by "Nielsen BookData"