Marketing professional services : practical approaches to practice development
著者
書誌事項
Marketing professional services : practical approaches to practice development
Kogan Page, 1999
2nd ed
大学図書館所蔵 件 / 全3件
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注記
Includes index
Published in association with The Institute of Directors
内容説明・目次
内容説明
The author of this text takes the reader step by step through successful marketing strategies and techniques. He explains how best to gain a competitive edge in the professional service sector and develop new business and customers.
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