International management : an essential guide to cross-cultural business
著者
書誌事項
International management : an essential guide to cross-cultural business
（Professional paperbacks）
Kogan Page, 1999
2nd ed.
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注記
Previous ed.: published as The new international manager by Vincent Guy and John Mattock. 1993
Published in association with the Institute of Directors
内容説明・目次
内容説明
Global business is a reality for hundreds of thousands of managers from enterprises big and small, yet very few are prepared for the demands of cross-cultural business practice. Language and culture can pose unfamiliar problems to the international business person, and require a whole new set of interpersonal skills. "International management" invites the business person to assess their attitudes and performance as business partner and communicator. It challenges assumptions about international business and provides practical advice on dealing with new and unfamiliar situations. Packed with case studies, checklists and quizzes, this interactive book allows readers to test themselves and measure their improvement.
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