High performance sales organizations : achieving competitive advantage in the global marketplace

Author(s)

    • Coker, Darlene M.

Bibliographic Information

High performance sales organizations : achieving competitive advantage in the global marketplace

Darlene M. Coker ... [et al.]

McGraw-Hill, c2000

2nd ed

Available at  / 5 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Description and Table of Contents

Description

"A must-read for the business leader of today and tomorrow." - John G. O'Neill, Vice President, 3M Canada. "High Performance Sales Organizations" defined the true nature of market-focused sales and service operations, and helped push sales organizations into the 21st century. This essential guide includes three new chapters that highlight the latest computer and communications technologies and updates the comprehensive research, charts, and checklists that have made it so indispensable.

Table of Contents

Part I: Market Dynamics. Chapter 1: In Pursuit of Loyal Partners. Chapter 2: A New Type of Customer. Part II: Building Customer Relationships. Chapter 3: Focusing the Organization Outward. Chapter 4: The Customer Relationship Process: Creating Loyal Partners. Chapter 5: Consultative Selling. Chapter 6: Salesperson as Strategic Orchestrator. Chapter 7: Salesperson as Business Consultant. Chapter 8: Salesperson as Long-Term Ally. Part III: Critical Success Factors. Chapter 9: Technology-Enabled Selling: Wiring the Enterprise for High-Performance Selling. Chapter 10: Selecting High Performance. Chapter 11: Strategic Sales Training. Chapter 12: Strategic Sales Coaching. Appendices: A: Profile of Sales Leadership Research. B: Sales Performance Research Studies from Achieveglobal. C: Customer Loyalty Research. D: The Consultative Salesperson: Knowledge, Skills, Attitudes, and Personal Characteristics.

by "Nielsen BookData"

Details

Page Top