Basic marketing research

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Basic marketing research

Gilbert A. Churchill, Jr

（The Dryden Press series in marketing）

Dryden Press, a division of Harcourt College Publishers, c2001

4th ed

Other Title

Marketing research

Note

Includes bibliographical references and index

Details

• NCID: BA49426394
• ISBN:
  • 0030211042
• LCCN: 00102808
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xvii, 830 p.
• Size: 29 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950