Basic marketing research
Author(s)
Bibliographic Information
Basic marketing research
（The Dryden Press series in marketing）
Dryden Press, a division of Harcourt College Publishers, c2001
4th ed
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Marketing research
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
by "Nielsen BookData"
