Managerial economics
著者
書誌事項
Managerial economics
Irwin/McGraw-Hill, c1999
6th ed
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注記
Includes index
内容説明・目次
内容説明
The 6th Edition continues to emphasize the economic way of thinking about business decision making in order to show how market forces create both opportunities and constraints for business enterprises: both profit-maximizing and nonprofit firms. A number of new and revised features make the book a more user-friendly and self-contained teaching and learning resource.
目次
1. Managers, Firms, and Markets2. Demand, Supply, and Market Equilibrium3. Elasticity and Demand4. Fundamentals of Managerial Decision Making: The Theory of Optimization5. Basic Estimation Techniques6. Theory of Consumer Behavior7. Empirical Demand Functions8. Demand Forecasting9. Theory of Production and Cost in the Short Run10. Theory and Production of Cost in the Long Run11. Empirical Analysis of Production and Cost12. Managerial Decision Making in Perfectly Competitive Markets13. Profit Maximization in Perfectly Competitive Markets: Implementation of the Theory14. Managerial Decision Making for Firms with Market Power15. Oligopoly: Decision Making with Mutual Interdependence16. Profit Maximization for Firms with Market Power: Implementation of the Theory17. Multiple Plants, Markets, and Products18. Decision Making Under Risk and Uncertainty19. The Investment DecisionAppendices
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