The expressive organization : linking identity, reputation, and the corporate brand

Author(s)

• Schultz, Majken
• Hatch, Mary Jo
• Holten Larsen, Mogens

Bibliographic Information

The expressive organization : linking identity, reputation, and the corporate brand

edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen

Oxford University Press, 2000

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA49524087
• ISBN:
  • 0198297785
  • 0198297793
• LCCN: 00037459
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 292 p.
• Size: 24 cm
• Classification:
  • NDC9 : 674
  • LCC : HD59.2
  • DC21 : 659.2/85
• Subject Headings:
  • LCSH : Corporate image
  • LCSH : Corporations -- Public relations
  • LCSH : Business communication
  • LCSH : Brand name products -- Marketing